China’s luxury market continues to boom, showing nearly two-fold growth since 2013, and is expected to make up more than 40 percent of global luxury spending by 2025.
Cartier tops the fourth Gartner L2 Digital IQ Index: Luxury China. The jeweler boasts best-in-class presence on WeChat, including sophisticated commerce capabilities on their in-app boutique, and visibility across WeChat Moments with ads featuring brand ambassador Xin Zhilei. The brand also remains one of the most visible brands on Baidu, purchasing against 73% of unbranded category terms on Baidu mobile.
The Gartner L2 Digital IQ Index: Luxury China benchmarks the digital competency of 91 luxury fashion and watch & jewelry brands operating in China. For these and more insights, visit L2inc.com.