The hair care and color industry is seeing shifting consumer preferences: within hair care, there is an increased emphasis on organic and ingredient-exclusionary products. And within hair color, there is an overall growth in popularity due to increased visibility of vibrant hair color trends, seen across social platforms like Instagram. Brands are responding with digital-facing investments.
The sixth annual Gartner L2 Digital IQ Index: Hair Care & Color benchmarks the digital performance of 86 brands. For more insights, visit L2inc.com.