I read about Paul Sonkin (one of the authors) almost two decades ago in what was a life-changing academic program for me. To be reviewing his book is a bit of a personal thrill.

It’s kind of two books in one. The first part is about valuation (of a stock), while the second part is about communication (of a stock idea). There are a lot of books that cover the valuation aspect. I think it’s difficult to differentiate yourself when you come out with another book on valuation.

But I thought the second part of the book was really unique. I had not seen anything like it to date, and I think it’s a fantastic, under-discussed idea.

I wish I had had this book when I was learning the field. First, it would have helped me communicate ideas to my professors, and then later to you readers as my blog began to grow many years ago.

I highly recommend it to students or anyone starting out in this industry.